Hilda Hayo, Chief Executive and Chief Admiral Nurse at Dementia UK, said:
We are hugely thankful to have Georgia supporting us at a time when families with dementia have been significantly hit by the pandemic. Everyone affected by dementia is going through their own challenges in a climate of reduced services, with deterioration of the person living with dementia and decreased physical and mental health of family members being some of the more frequent issues we are seeing. Families need to have advocates in the form of Dementia UK’s Admiral Nurses, but there also needs to be awareness of these dementia specialists. Having Georgia’s influence and passion will be so beneficial as we continue to increase Admiral Nurse services at this time.
Georgia joins a roster of famous faces who have a direct and personal link to the cause. These include actors Jim Broadbent, Phyllis Logan, Judy Parfitt and Lorelei King, musician Shahid Khan (Naughty Boy) as well as British athlete Adelle Tracey, who is the charity’s Challenge Events Ambassador.
Alongside her work for the charity, Georgia will continue to appear on ITVBe’s TOWIE, where she is a firm favourite along with boyfriend Tommy Mallet. The couple recently surprised fans and other cast members, when they announced they were expecting a baby on the show.
When things get challenging or difficult for people with dementia and their families, Admiral Nurses work alongside them; giving compassionate one-to-one support, expert guidance and practical solutions which can be hard to find elsewhere. They are continually trained, developed and supported by Dementia UK.