The impact of stigma and discrimination
Stigma and discrimination can have wide-ranging impacts on a person with dementia. They can lead to:
- social isolation
- not being listened to
- people acting differently towards them
- being unable to access useful services
These things can also have a negative emotional impact and affect the mental health of a person with dementia.
Social impacts
Some people with dementia and their families feel ashamed of the diagnosis because of the potential for stigma and discrimination. They may end up withdrawing from socialising and their usual activities, which can contribute to loneliness and isolation.
Stigma and discrimination can also mean that people with dementia are only able to access specific groups and services for people with dementia, rather than continuing to attend other interest groups.
Emotional impacts
Experiencing stigma and discrimination may make a person with dementia feel sad, angry or resentful. Some people with dementia may also feel shame or embarrassment if people act negatively to them due to their dementia.
Stigma and discrimination can have an emotional impact on family, friends and carers of people with dementia. They can feel judged and become isolated and lack a good support network.
Mental health impacts
The emotional impact of stigma and discrimination can lead to mental health issues, or make existing mental health issues worse. For example, worries about how a person is seen because of their dementia can turn into an anxiety disorder, or feelings of shame, guilt and isolation can lead to depression.
There are ways to manage anxiety and depression in a person with dementia. These include physical activity, talking therapy, eating a healthy diet and, in some cases, medication.
Read more about managing anxiety and dementia.
Read more about managing depression and dementia.
How stigma and discrimination affects the diagnosis process
Stigma and discrimination around dementia can result in people not getting a diagnosis or waiting longer to get a diagnosis.
Impacts on early diagnosis
A person with symptoms of dementia might be reluctant to seek a diagnosis because they are afraid of how they might be treated once they’re diagnosed. This can lead to delays in getting assessed and diagnosed, sometimes for years – time in which they could have received treatment and support.
It may also mean that they don’t seek help for other treatable conditions that have similar symptoms – like certain infections, vitamin or hormone deficiencies, mental health issues and stress – because they are afraid they will be diagnosed with dementia.
Living with stigma and discrimination
People with dementia are legally protected against discrimination.
Legal rights and protections
Under the Equality Act (2010), it is illegal for people with certain characteristics, including disability, to be treated less favourably or discriminated against – and because dementia is considered a disability, people with the diagnosis are legally protected against discrimination.
People with dementia have a legal right to be protected from discrimination:
- at work
- in education
- as a consumer
- when using public services eg transport
- when buying/renting property
- as a member/guest of a private club or association
Workplace discrimination can be a particular problem for people with young onset dementia.
If the person with dementia feels they have been discriminated against, they can:
- complain directly to the person/organisation
- appoint a mediator or advocate to help them resolve the problem
- pursue a claim in court or a tribunal
For more information about taking action against discrimination in general, you can contact the Equality Advisory Support Service.
For advice on discrimination at work, read our information on employment and dementia, or contact Acas.
Overcoming the stigma and discrimination against people with dementia
People living with dementia and their families have an important role to play in preventing and managing stigma and discrimination. Here are some things to try.
Education
Take some time to educate yourself about dementia. Stigma is often the result of fear and misunderstanding, so developing your knowledge of the condition can help to overcome this. This will help you avoid stigmatising the person with dementia yourself and enable you to pass on your knowledge to others.
Talk about dementia
Encourage the person with dementia to tell family and friends about their diagnosis. This could help to reduce speculation about what is ‘wrong’ with them. Invite those close to them to talk openly, ask questions about dementia and how it is affecting the person, and listen to what they need.
Focus on abilities and strengths
Recognise the person’s strengths and abilities. Focus on what they can still do, rather than what they cannot.
Maintain independence and activities
Support the person to continue with their usual activities. Do not assume that they need to stop as a result of their diagnosis, but be prepared to make adaptations if necessary.
Help the person live as fully as possible. By supporting them to be active and engaged in everyday life, within their capabilities, you will not only help them maintain independence and enjoyment in life, but also challenge the stigma around dementia.
Encourage social inclusion
Do not avoid social or public situations. If people with dementia are ‘hidden away’, it can perpetuate shame, stigma and a lack of understanding around the condition.
Involve the person in decision-making
When making decisions, involve the person with dementia as fully as possible. If they lack the capacity to make a decision or communicate their views, make sure that the decision is made in their best interests.
Support safety and independence
Avoid being overprotective. If you are concerned that the person may be vulnerable in certain situations, look for ways that they can continue with them safely. For example, if they enjoy cycling but you are worried about them getting lost, you could arrange for a ‘buddy’ to go with them.
Use disability ID resources
Encourage the person to carry or wear a form of identification to alert members of the public that they may need support, such as the Hidden Disabilities sunflower lanyard or ID card.
Promote personal identity
Work with the person with dementia to compile a life story – a record of their life that can be shared with family, friends and carers to help them understand more about the person as an individual.
Remember that everyone has their own personal views and experiences that influence how they think, feel and behave, but take opportunities to help others understand that the person with dementia is more than their diagnosis.
Find and create dementia communities
Get involved in campaigns and groups that raise awareness of dementia to help break down stereotypes and challenge stigma and discrimination and to share experiences and approaches with people in a similar situation.

Diana and Eugene