Dementia Helpline0800 888 6678

Our vision, mission and values

Families facing dementia are at the centre of everything we do.

Our vision

Specialist and compassionate dementia support for all families that need it.

Our mission

To lead and deliver high quality, expert and accessible dementia care through Admiral Nursing.

Our values

We are here to make sure no one has to face dementia alone. Our values help us do just this.

We listen, learn and collaborate

Listening to and working with families living with dementia; clinicians and our colleagues; and our supporters and fundraisers underpins everything we do.

We are empowering, supportive and respectful

We empower families to know what they are entitled to and advocate for them so that they receive it.

We act with integrity, transparency and accountability

Every penny we spend comes directly from our generous supporters – and we are committed to full transparency regarding how we spend this money.

We encourage creativity and innovation

We apply innovation and creativity to everything we do.