We're delighted to announce that Livewell Southwest CiC, University Hospitals Plymouth NHS Trust and Dementia UK have been shortlisted for ‘Most Effective Contribution to Integrated Health and Care’ at the HSJ Partnership Awards recognising an outstanding dedication to improving healthcare and effective collaboration with the NHS.
Dementia UK has worked closely with NEXT Retail to create the product, considering the texture, colour and a word that will resonate. We have created this cushion in collaboration with our dementia specialist Admiral Nurses, NEXT colleagues who have lived experience of dementia, and the retailer’s expert Home Team.
We wanted the cushion to remind the families that we support, including people living with a diagnosis of dementia, that they are loved.
Our promotional video features NEXT colleagues who share their own connection to dementia and what this collaboration means to them. This includes Asia, whose dad was diagnosed with dementia at the age of 49.