We are delighted to have partnered with NEXT to produce our ‘Loved’ cushion, which is raising vital funds and awareness of dementia. For every cushion sold, 25.4% of the sale price will go to Dementia UK and help provide a lifeline for more families affected by dementia.
Dementia UK has worked closely with NEXT Retail to create the product, considering the texture, colour and a word that will resonate. We have created this cushion in collaboration with our dementia specialist Admiral Nurses, NEXT colleagues who have lived experience of dementia, and the retailer’s expert Home Team.
We wanted the cushion to remind the families that we support, including people living with a diagnosis of dementia, that they are loved.
Our promotional video features NEXT colleagues who share their own connection to dementia and what this collaboration means to them. This includes Asia, whose dad was diagnosed with dementia at the age of 49.
Asia Huntley, Brand PR Coordinator, NEXTBefore this collaboration, I didn't realise that support was available from Dementia UK and its Admiral Nurses, but it's comforting to know that specialist advice is only a phone call away.
“Sharing stories like my own will hopefully not only raise awareness of the amazing work Dementia UK does, but also encourage other people in similar situations to talk.”
“Living with dementia can be so overwhelming and scary, but expressing those feelings can feel like a huge weight has been lifted. Before this collaboration, I didn’t realise that support was available from Dementia UK and its Admiral Nurses, but it’s comforting to know that specialist advice is only a phone call away. There is always someone you can talk to and you will always feel so much better for it!”
Spread the love in your home – or treat someone else this Christmas – with this beautifully embroidered ‘Loved’ cushion by purchasing yours on the Next website.
We asked children of all ages to submit drawings that describe their experience of dementia. We received a host of brilliant entries which we will be proudly displaying in a pop-up exhibition in London’s Paternoster Square between Monday 11th March and Sunday 17th March 2024.
Our Chief Admiral Nurse and Chief Executive, Hilda Hayo, talks about the legacy of Wendy Mitchell.
We're delighted to announce that Livewell Southwest CiC, University Hospitals Plymouth NHS Trust and Dementia UK have been shortlisted for ‘Most Effective Contribution to Integrated Health and Care’ at the HSJ Partnership Awards recognising an outstanding dedication to improving healthcare and effective collaboration with the NHS.
