Contact Us
If you have any questions about your fundraising or would like to let us know why you are cycling for Dementia UK, contact our Events Team on 0300 365 5500 or email events@dementiauk.org
Land’s End to John o’Groats
What better way to explore the beautiful and ever-changing landscapes of Britain than by taking on the Land’s End to John o’Groats cycling challenge for Dementia UK?
Starting your challenge in Land’s End, your ride will take you through Cornwall, over Dartmoor and north along the Welsh border, skirting the Lake District into Scotland, via lochs and the Highlands to the North Coast and John o’Groats.
You’ll experience a challenge of a lifetime, travelling almost 1,000 miles from the southernmost tip of England to the far North East of Scotland. Let’s get those wheels turning!
Cycle with us and help raise vital funds so our dementia specialist Admiral Nurses can provide life-changing support to families facing dementia. If you have any questions, please get in touch.
- 2nd-14th September 2025
- 2nd-14th June 2026
- 1st-13th September 2026
- a dedicated member of the fundraising team to support you to the finish line and beyond
- training plans and support to get you event-ready
- a fundraising guide, as well as fundraising advice, hints and tips
- an exclusive Dementia UK cycling jersey
- a range of Dementia UK fundraising materials (collection buckets, posters, balloons, etc) to make any events you hold look amazing
Every penny you raise from your event will help our dementia specialist Admiral Nurses provide a lifeline to more families facing dementia – and we’re here to support you every step of the way.
Fundraising ideas
Organising another fundraising activity alongside your main challenge will help you smash your goal. Here are some ideas:
- host a quiz
- arrange a raffle
- organise a bake sale at home, at work or in your community
- create a sponsored playlist, where supporters donate to add their choice of song
Your fundraising welcome pack
Once you’ve signed up for your challenge, we’ll send you a fundraising welcome pack that’s full of advice on how to meet – and beat – your target.
JustGiving
Setting up a JustGiving page is a great way to fundraise online. Share your link with family, friends and colleagues, and watch the donations roll in.
You can use JustGiving to explain why you’re taking on your challenge for Dementia UK, keep track of how much you’ve raised, and even share your training progress using Strava so your supporters can see how well you’re doing. The more you update and share your JustGiving page, the more donations you’ll receive.
Gift Aid
If your supporters are UK taxpayers and their donation is voluntary (not proceeds of a sale), we can claim an extra 25p for every £1 donated – at no extra cost to them. Make sure they fill in the Gift Aid form in your fundraising pack or tick the correct boxes if they’re donating online.
Sending in your donations
If you’re fundraising through JustGiving, the donations will automatically come to us. If you’ve got cash to pay in, you can do this online, by phone, by bank transfer or by post.
Every three minutes someone in the UK develops dementia, and too often, families struggle to find support, leaving them feeling exhausted, overwhelmed and alone.
When you support our charity, you’re helping us grow the number of specialist dementia nurses. With your help, no one will face dementia alone.
Read Julie’s story about how Admiral Nurse Tracey was a lifeline for her and her family.
Fundraising options
You pay a small registration fee, then when you reach your fundraising target, we’ll cover the cost of your event place!
Registration fee: £349 upfront
Minimum fundraising target: £3,800 – at least 80% must be sent to Dementia UK 10 weeks before departure
Part – payment option
Pay an increased registration fee but fundraise a bit less, and we’ll pay the balance of the event place cost.
Registration fee: £349 upfront, then £500 to Discover Adventure 10 weeks before departure
Minimum fundraising target: £2,800 – at least 80% must be sent to Dementia UK 10 weeks before departure
Full payment option
You pay the full cost of the event place – then fundraise whatever you want, with no set target or deadline, with no cost at all to the charity!
Registration fee: £349 upfront, then pay £1,900 to Discover Adventure eight weeks before departure
No minimum fundraising target – simply raise what you can!
See the impact that your fundraiser could make:
- £ 250
could fund a new Admiral Nurse
to run a full day of face-to-face appointments for families affected by young onset dementia (where symptoms develop under the age of 65).
- £ 557
could pay for two Admiral Nurses
to answer calls on our Helpline on a Sunday, when other dementia services are closed.
- £ 1 ,250
could fund a new Admiral Nurse
for a whole week to support a community where people are struggling to access local dementia services.
Chris Day who took on the Lands’ End to John O’Groats challengeIt was an amazing experience to cycle from one end of the country to the other, and I’m delighted that I managed to raise over twice my original fund-raising target – and for such a brilliant cause! A massive thank you to you and everyone else at Dementia UK for all your support with my challenge!