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people running a marathon and cheering as they reach the finish line

London Landmarks Half Marathon

  • Date: 7th April 2024
  • Location: London, UK
  • Registration fee: £30
  • Fundraising target: £350
I need a charity place I have a ballot place

The London Landmarks Half Marathon is a closed road, central London run and is the only half marathon to go through both the City of London and City of Westminster Take on this amazing course through central London for Dementia UK and help families facing dementia.

Run with us and help raise vital funds so our dementia specialist Admiral Nurses can provide life-changing support to families facing dementia. If you have any questions, please get in touch.

The London Landmarks Half Marathon sets off from Pall Mall and finishes in Downing Street. Along the way, you’ll pass some of London’s most iconic landmarks such as Big Ben, Nelson’s Column in Trafalgar Square, the Royal Courts of Justice, St Paul’s Cathedral and many more.

What’s more, the route is filled with DJs, dancers, musical performances and themed cheer stations to keep you motivated every step of the way!

How will we support you

  • a dedicated Events Manager to see you all the way to the finish line
  • training plans and support to help you prepare
  • a fundraising guide, as well as advice, hints and tips  to maximise donations
  • exclusive Dementia UK running vest
  • support from the team on race day
  • a range of Dementia UK fundraising materials (collection buckets, posters, balloons, etc) to make your fundraising events pop

How to smash your fundraising 

Every penny you raise will help our dementia specialist Admiral Nurses provide a lifeline to more families facing dementia – and we’re here to support you every step of the way.

Fundraising ideas 

Organising additional fundraising activities alongside your main challenge will help you smash your goal. Here are some ideas:

  • host a quiz
  • arrange a raffle
  • hold a sweepstake on how long your challenge will take
  • organise a bake sale at home, at work or in your community
  • create a sponsored playlist, where supporters donate to add their choice of song  for your run

Your fundraising welcome pack  

Once you’ve signed up, we’ll send you a fundraising welcome pack that’s full of advice on how to meet – and beat – your target.


Setting up a JustGiving page is a great way to fundraise online. Share your link with family, friends and colleagues, and watch the donations roll in.

You can use JustGiving to explain why you’re taking on your challenge for Dementia UK, keep track of how much you’ve raised, and even share your training progress using Strava so your supporters can see how well you’re doing. The more you update and share your JustGiving page, the more donations you’ll receive.

Gift Aid  

If your supporters are UK taxpayers and their donation is voluntary (not proceeds of a sale), we can claim an extra 25p for every £1 donated – at no extra cost to them. Make sure they fill in the Gift Aid form in your fundraising pack or tick the correct boxes if they’re donating online.

Sending in your donations  

If you’re fundraising through JustGiving, the donations will come to us automatically. If you’ve got cash to pay in, you can do this online, by phone, by bank transfer or by post.

How to pay in your donations.

Why we need your support: 

Every three minutes someone in the UK develops dementia, and all too often, families struggle to know where to turn for support – leaving them feeling exhausted, overwhelmed and alone.

Our specialist dementia nurses, known as Admiral Nurses, are a lifeline to families affected by dementia – but right now, we can’t reach everyone who needs us. When you support Dementia UK, you’ll help us grow the number of Admiral Nurses so we can be there for more families. With your help, no one will have to face dementia alone.

Read Julie’s story of how Admiral Nurse Tracey helped her and her family through the fear and confusion of dementia.

What happens if I don’t reach my fundraising target?

Don’t worry – we’ll help you get there! We’ll offer you lots of fundraising support in the run-up to the London Landmarks Half Marathon and in the days after to ensure that you achieve your minimum fundraising target, including going through your fundraising plan beforehand. The target will need to be reached by 42 days after the event, so there’s plenty of time!

Do I get a vest to wear on the day?

Yes – whether you have your own place or a charity place, just fill in the form to request your running top or vest. We’ll send it out approximately six weeks before race day.

What is a ballot place?

The ballot is a random draw that allocates places directly through the race organiser’s website. If you are successful in the ballot and pay your registration fee place to the event organisers, you’ll have your ballot place and can choose to support us by filling in the ‘I have my own place’ form.

With a successful ballot place, there is no minimum fundraising requirement – just raise as much as you can to support more families facing dementia.

What is a charity place?

A charity place is a place purchased from the event organisers by Dementia UK. If you did not apply for the ballot or were unsuccessful, you can still take part in the event with a charity place by filling in the ‘Charity place’ form above.

You will be required to pay a registration fee to help cover part of the cost that Dementia UK pays for your place. There is also a minimum fundraising requirement of £350 to ensure that we raise as much as possible so more families can access the support and advice of our specialist dementia nurses.

What is an own place?

An own place secures your general entry to the event by purchasing a place directly through the race organiser’s website. If you have your own place you can choose to support us by filling in the ‘I have my own place’ form.

With your own place, there is no minimum fundraising requirement – just raise as much as you can to support more families facing dementia.

Will Dementia UK be there on the day?

Yes! We look forward to supporting you on event day and giving you a huge boost along the route at our Dementia UK’s branded cheer point(s). We will also have a pre- and post-event meet in the event village to celebrate your incredible achievement and thank you for your support!

Kones, who ran the London Landmarks Half Marathon for Dementia UK

I loved every second of it. Felt more of an event and a celebration -with all the supporters, dancers, choirs, and cheerleaders! It was amazing seeing it all! I have to say a massive thank you to the Dementia UK Support that came out to cheer us on, it was a massive help!

Kones, who ran the London Landmarks Half Marathon for Dementia UK