Whatever content you create, your stream will help us offer a lifeline to more families – so no one has to face dementia alone.
Dementia UK Volunteer Ambassador and Twitch partner Marco’s top tips for a successful stream.
I’ve been streaming for over four years and have always believed I can make a huge difference by organising charity streams. I lost my father to dementia when I was 11 years old, so streaming for Dementia UK is the perfect opportunity to combine my gaming career with my passion for making a difference for other families affected by dementia. Setting incentives based on targets or milestones is a great way to encourage people to make a donation. For example, you could wax your legs or dye your hair a different colour when you reach a certain milestone on Tiltify.
A charity stream is when a person broadcasts a video in real time on the internet to raise money for a cause that is close to their heart. For example, they might livestream themselves completing a physical challenge every day for a month or taking part in a 24-hour gameathon.
Everyone who watches the livestream can donate money – so the more people watch your stream, the more money you’ll be able to raise.
Whatever your skill, hobby or challenge, you can help our nurses offer life-changing support to more families facing dementia.
To register, sign up here to create a Tiltify fundraising page. As soon as your fundraising page is up and running you can start collecting donations!
There is guidance on Tiltify on how to overlay your fundraising page onto your stream.
There are plenty of resources online to help you get started in streaming – find out more about the streaming platform Twitch.
Facebook and Instagram
If you are planning on livestreaming to friends and family and it is your first charity stream, we recommend using either Facebook Live or Instagram Live. Alternatively, if you have lots of followers on your Twitter account, it may be worth considering livestreaming from there
YouTube is owned by Google, so streaming on YouTube can make it easier for people to find your stream if you have been promoting it and help you reach a wider audience.
Twitch is a dedicated streaming social media platform. If you are planning on gaming for your stream we recommend you use Twitch as this is where your target audience will be.
No – you can pick the date and time that you’d like to hold your charity stream on.
Whilst gaming is popular, there are plenty of other activities you can do while streaming – such as fitness, music, cooking or just chatting.
Yes. We’ve given three options (3, 12 or 24 hours), but you can stream your own way and pick a challenge that’s right for you.
Once you have registered and set up your fundraising page:
- Promote your event on social media and in other streams that you might be doing
- Share your fundraising page with friends, family and colleagues
- Raise more by getting your viewers involved in your stream. Use milestones, incentives and forfeits to make it interactive. Here are some ideas:
Milestone and incentive ideas
- Set donation targets so your audience knows what to aim for. For example, celebrate every £100 raised during your stream
- Offer options to vote on – for example, if you’re gaming, let your donors choose something to get rid of from your inventory
- Promise to do a forfeit if you reach a donation milestone – for example cake or squirty cream to the face.
- Put on a silly outfit for the rest of your stream
- Share an embarrassing photo or story
- Shave your head or wax your legs
Yes, it’s important to take breaks and get up and move around. Find out more about looking after your wellbeing while you stream.
We can send you a free t-shirt to wear during your stream. If you would like one, please let us know your postal address and which size you would prefer (S-2XL) by emailing firstname.lastname@example.org (monitored Monday-Friday 9am-5pm)
Charity streamers should be over 18. If you’re under 18, ask a parent or guardian to call us on 020 8036 5440 to confirm that you would like to fundraise for Dementia UK. Alternatively they can send their contact details to email@example.com and we’ll get in touch.
Our streaming toolkit
Download this resource
Thanks for downloading! We’re only asking for your email so we can measure downloads and ask for your feedback. We won’t sign you up for any marketing communications, but if you'd like to stay in touch, sign up for our newsletter by clicking "Subscribe to our newsletter" at the bottom of this page.