This cookie policy is referred to in our website terms and conditions. Update your cookies here:
What is a cookie?
Cookies are small files of information that websites hold as a record of your browsing behaviour and preferences.
Cookies are used by many websites and can do a number of things, for example remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website. Software on the user’s device (for example a web browser) can store cookies and send them back to the website next time you visit.
How do we use cookies on the website?
We use cookies to give you a more personalised experience on our website, as well as for our own internal purposes such as seeing how users navigate through our website. This helps us to evaluate and improve Dementia UK’s website and online services.
The information gathered from cookies help us to:
- review how our website is being used and therefore help us to improve our website and online services
- simplify your ability to navigate through the website
- personalise and improve the service offered to you by understanding your preferences and establishing which areas of the website are most relevant to you
- know if the website is operating effectively
Managing cookies
You can control which cookies are set by clicking on ‘Cookie Settings’ on our cookies banner. You can amend your settings or withdraw your consent for cookies at any time by revisiting this policy and clicking on the ‘Cookie Settings’ button below.
What are strictly necessary cookies?
A strictly necessary cookie is a type of cookie that is essential for the basic functioning of our website. These cookies perform essential functions that enable you to access Dementia UK’s website and use its features more efficiently. They are considered essential because without them, a website may not function as intended, and some services or functions may not be available.
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Cookie name |
Description |
| OptanonConsent | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. |
| OptanonAlertBoxClosed | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. |
| eupubconsent | This cookie is used by the IAB Europe Transparency and Consent Framework to store the user’s consent to data collection purposes. The cookie holds an encrypted consent string that vendors participating in the framework can read and determine the user’s consent. |
| ASP.NET_SessionId | This is a cookie used to identify the users’ session on the server. The session used to store data in between off HTTP requests on server. |
What are performance cookies?
Performance cookies collect data on how visitors use our website and are used to improve the performance of the website by optimising the most popular pages.
They are typically set by the website the user is visiting, but you can choose to disable them if they wish.
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Cookie name |
Description |
| FPID | Is a cookie that Google Tag Manager uses for Google Analytics 4 tracking. It’s a cookie that helps us gather information about our visitors without letting other websites know. |
| FPLC | This cookie helps us connect your activity across the Dementia UK website. This cookie can only be accessed by Dementia UK and not other websites. |
| _ga | This cookie is used by Google Analytics to distinguish unique users and calculate visitor, session and campaign data for the sites analytics reports. |
| _gclxxxx | This is a Google conversion tracking cookie. |
| _hjSession_xxxxxx | This is a cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. |
| _hjTLDTest | This cookie is a temporary cookie that is used to determine the most generic cookie path. It is only stored for a short period of time, and it is removed after it is used. |
| _hjSessionUser_xxxxxx | Hotjar uses a unique identifier called a Hotjar User ID to keep track of each user’s actions and behaviour on the website. This means that if you come back to the same site again, Hotjar will know that it’s you. |
| _clsk | Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording. |
| CLID | Identifies the first-time Clarity saw this user on any site using Clarity. |
| SM | Used in synchronizing the MUID across Microsoft domains. |
| _vwo_uuid_v2 | This cookie is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps Dementia UK measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page, and is used to track behaviour to measure the performance of different page versions. |
| sbjs_current, sbjs_current_add, sbjs_udata, sbjs_first, sbjs_first_add, sbjs_session and sbjs_migrations | This cookie is to identify the source of a visit and store user action information about it in a cookie. This is an analytic and behavioural cookie used for improving the visitor experience on the website. |
What are functional cookies?
Functional cookies are a type of cookie that is used to enhance the performance of a website. They are not essential for the website to run, but they allow it to remember important information and user’s preferences.
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Cookie |
Description |
| __cf_bm | Cloudflare’s bot cookie identifies and mitigates automated traffic to protect our website from bad bots. |
| vuid | This domain is owned by Vimeo. The main business activity is video hosting/sharing. If you don’t accept this cookie, you will not be able to watch the videos on the website. |
| ARRAffinity | The cookie is used by Microsoft Azure websites to manage user sessions. It’s important to note that this cookie doesn’t collect personal information and is primarily used for technical purposes. |
What are targeting cookies?
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, and the advertising displayed on it, more relevant to your interests. We may also share this information with third parties for this purpose.
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Cookie |
Description |
| _dlt | This cookie is associated with Google’s real time bidding advertising exchange. The main purpose of this cookie is targeting. |
| __qca | This is a cookie usually associated with Quantcast, a digital advertising company. They provide website rankings, and the data they collect is also used for audience segmentation and targeted advertising. |
| d | This domain is owned by Quantcast. The main business activity is: Market and Audience Segmentation, Targeted advertising services |
| _uetvid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. |
| _fbp | This cookie is used by Meta (Facebook) to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the website. |
| AnalyticsSyncHistory | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain. |
| test_cookie | This domain is owned by Doubleclick (Google). The main business activity is to act as Google’s real time bidding advertising exchange. |
| personalization_id | This domain is owned by X. The main business activity is: Social Networking Services. Where X acts as a third-party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| YSC | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services to display targeted advertising to web visitors across a broad range of their own and other websites. |
| MR | This domain is owned by Microsoft – it is the site for the search engine Bing. |
| NID | This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer’s adverts appear. |
| Lidc,li_gc, bcookie and bscookie |
These are owned by LinkedIn, the business networking platform. They typically act as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain. |
| MUID and MSPTC | This domain is owned by Microsoft – it is the site for the search engine Bing. |
| ANONCHK |
This cookie acts like a small instruction for our website. It simply tells us whether to share a piece of information called your “MUID tag” with another service called “ANID.” It’s important to understand that Microsoft Clarity does not use ANID for any advertising purposes. Therefore, the cookie is always turned off (set to 0) to ensure your browsing information remains private. In simpler terms, this cookie is like a little note that says, “don’t share information” and is always applied to protect your privacy. |
| CONSENT and TESTCOOKIESENABLED | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services to display targeted advertising to web visitors across a broad range of their own and other websites. |
| IDE | This domain is owned by Doubleclick (Google). The main business activity is to act as Google’s real time bidding advertising exchange |
| li_sugr | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain. |
| mc | This domain is owned by Quantcast. The main business activity is: Market and Audience Segmentation, Targeted advertising services |
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SRM_B
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This domain is owned by Microsoft – it is the site for the search engine Bing. |
| VISITOR_INFO1_LIVE | This cookie is used as a unique identifier to track viewing of videos. |
| VISITOR_PRIVACY_METADATA | YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| UserMatchHistory | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain. |
| guest_id | This cookie is set by X, formerly known as Twitter, and serves to identify the user with a unique number associated with X. It is stored for 2 years. This cookie is managed by X. |
| guest_id_ads, guest_id_marketing | This domain is owned by X, formerly known as Twitter. The main business activity is: Social Networking Services. Where X acts as a third-party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| muc_ads | Is set by X, formerly known as Twitter, is used for optimising ad relevance. It tracks your browsing behaviour on Twitter to show you more relevant ads. While it doesn’t directly identify you, it can be seen as a behavioural cookie due to its data collection. |
| OTZ | The OTZ cookie, used by Google Analytics, tracks website usage (pages, time) for analytics and potentially targeted ads (anonymised). It’s mainly used for website improvement but could be involved in creating more relevant ads for you. |
Third party cookies
Where you have accessed our website via a third-party website, your web browser may have already accepted a cookie. Whilst we are unable to accept any responsibility for these third-party cookies (as they are not promoted or created by us nor are they under our control), we would recommend that you review the privacy policy or cookie policy for any search engines or websites that have linked you to our website, so that you may fully understand the privacy policies they currently have in place.
Personal cookie settings
Your browser settings will allow you to manually control your personal cookie settings and further information can be found in the ‘Help’ section of your chosen web browser.
To find out more about cookies, including details of cookies and how to manage and delete them, please visit allaboutcookies.org.
Complaints or queries
We strive to meet the highest standards when collecting and using personal information, including when it comes to cookies. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of cookies is unfair, misleading or inappropriate. We would also welcome suggestions for improving our procedures.
If you have any questions about these terms and conditions, please contact us:
by email: digitalteam@dementiauk.org, by phone 020 8036 5400, or by post Dementia UK, 7th Floor, One Aldgate, London, EC3N 1RE.
Updated: 29th February 2024