Call our free Dementia Helpline 0800 888 6678
Donate

Meet our Senior Executive Team

Our Senior Executive Team is responsible for the day-to-day running of Dementia UK.

    CEO and Chief Admiral Nurse Hilda Hayo

    Chief Executive, Hilda Hayo

    CEO and Chief Admiral Nurse Hilda Hayo

    Chief Executive, Hilda Hayo

    Hilda has been the Chief Admiral Nurse and Chief Executive Officer for Dementia UK since 2013. A dual registered nurse she has over 39 years’ experience developing and leading dementia specialist teams and services throughout the NHS.

    During this time, Hilda has held senior positions in clinical services, hospital management and higher education. She held Principal Lecturer posts at both London South Bank University and University of Northampton, specialising in older people’s mental health, dementia and community care. She is a visiting fellow of dementia studies at the University of Northampton.

    Hilda is particularly proud of setting up a nurse-led Younger People with Dementia service in Northamptonshire and still retains a small clinical caseload of families living with the effects of young onset dementia. Her doctorate focused on how and why social connectedness changes in families living with the effects of behavioural variant frontotemporal dementia.

    She has recently published a book, along with two other colleagues, on young onset dementia, identifying how to deliver better and more appropriate support and care for individuals with the diagnosis and their families.

    Martin Bishop, Director of Fundraising and Engagement

    Director of Fundraising and Engagement, Martin Bishop

    Martin Bishop, Director of Fundraising and Engagement

    Director of Fundraising and Engagement, Martin Bishop

    Martin is the Director of Fundraising and Engagement at Dementia UK. He joined Dementia UK in August 2014. Prior to that, he worked at RNID, and in his 30-year career he has also worked for Great Ormond Street
    Hospital, the NSPCC, Marie Curie and the British Red Cross.

    Martin is responsible for raising donations for the charity, including those given in memory and through challenge events, community activities, company partnerships, charitable trusts and gifts in Wills.
    He also oversees the charity’s Marketing and Communications Team, helping to raise awareness of and engagement with Dementia UK and Admiral Nurses; and its Policy, Campaigns and Public Affairs Team, which aims to transform dementia care in the UK through influencing activities so that all families affected by dementia can access specialist and compassionate dementia support.

    Paul Edwards

    Chief Nursing Officer, Paul Edwards

    Paul Edwards

    Chief Nursing Officer, Paul Edwards

    Paul joined Dementia UK in March 2018 and has over 30 years of experience working in health and social care nursing, dementia and nurse leadership.

    Paul has worked across the NHS, academia, and the independent sector. As CNO at Dementia UK he is responsible for the development, governance and growth of clinical services. Paul’s focus is on ensuring that there are robust governance processes in place to continually develop services and practice; and that new Admiral Nurses services are developed and supported clinically.

    Paul works nationally to develop policy, practice and standards in dementia care, working with national stakeholders across health and social care. In addition Paul supports the professional development of nursing and nursing regulation, sitting on the professional strategic advisory group at the NMC and assisting in the development of standards for specialist and advanced nursing practice.

    Paul sits on the Editorial Board for the Nursing Management Journal and the Advisory Board of the NIHR School for Social Care Research.

    Nando Caicedo, Director of Strategy, Culture and Transformation

    Director of Strategy, Culture and Transformation, Nando Caicedo

    Nando Caicedo, Director of Strategy, Culture and Transformation

    Director of Strategy, Culture and Transformation, Nando Caicedo

    Nando joined Dementia UK in October 2022 from the Royal College of Psychiatrists. In a career spanning more than 20 years, he has worked for leading organisations such as Macmillan Cancer Support, Leonard Cheshire Disability, and the Royal College of Obstetricians and Gynaecologists.

    As Director of Strategy, Culture and Transformation, Nando leads the charity’s strategic development and oversees the People Team, IT, the Programme Management Office, and organisational facilities, health, safety, and wellbeing. His role is focused on ensuring that Dementia UK delivers effectively against its 2025–2030 strategy and achieves its vision of a world where no one faces dementia alone – where everyone gets the specialist support they need.

    A Fellow of the Chartered Institute of Personnel and Development and the Chartered Management Institute, as well as a Member of the Institute of Directors and the Institute of Leadership, Nando brings deep expertise in organisational leadership, transformation, and culture change. He has a proven track record of creating inclusive, high-performing environments that enable people and teams to thrive.

    Under Nando’s leadership, Dementia UK was named The Times Best Place to Work 2025 – Big Charity and Not-for-Profit, a recognition that reflects the charity’s commitment to its people and culture as the foundation for delivering impact.

    Working across the organisation, Nando and his teams ensure that strategy, culture, people, and infrastructure align to maximise impact, strengthen resilience, and deliver the specialist dementia support that families urgently need.

    Mark Blake, Director of Finance

    Interim Director of Finance, Mark Blake

    Mark Blake, Director of Finance

    Interim Director of Finance, Mark Blake

    Mark joined Dementia UK at the beginning of 2025 and has over 30 years of experience in senior finance leadership roles in a career spanning both the charity and commercial sectors. This has included leading finance, governance, IT and HR functions for Fauna and Flora International, an international environmental conservation charity and for The Papworth Trust, a disability support organisation, as well as undertaking a number of finance transformation and change management roles, supporting organisations to transition to more effective ways of working.

    Mark leads the finance function at Dementia UK, supporting the development of financial plans to support the long-term strategy of the organisation as well as providing financial accounting, financial planning and analysis and procurement functions.

    Mark is keen to foster a culture of continuous improvement and is supporting the organisation on the implementation of new accounting, reporting and procurement solutions, designed to support the continued growth of the organisation, underpinned by appropriate systems, policies and controls.

    Caroline Scates

    Director of Nursing Services, Caroline Scates

    Caroline Scates

    Director of Nursing Services, Caroline Scates

    Caroline is an accomplished nurse leader with over 30 years of experience spanning dementia care, palliative care, education, and strategic service development. Appointed as Director of Nursing Services at Dementia UK in June 2025, Caroline leads the charity’s nursing services, overseeing their strategic growth and development for the families we support.

    Caroline represents Dementia UK on several national platforms, influencing policy and service innovation. She has published papers on dementia, advance care planning, and workforce development, hoping to continually shape the future of dementia care with compassion, clarity, and clinical excellence.

    As a member of the Senior Executive Team, Caroline feels that it is a privilege to support Dementia UK in its mission and vision to ensure no one faces dementia alone.