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How to fundraise online

Our tips to help you get the most out of your online fundraising page

The simplest way to kick off your fundraising is by creating a JustGiving page.

Set up your JustGiving page

JustGiving is an online platform designed for fundraisers. By using JustGiving, your fundraising will be safe and secure, and all the money you raise will come directly to Dementia UK, so there’s no need to handle donations yourself.

Make the most of your page:

  1. Personalise your page.

    Sharing your story will inspire your supporters to donate and could help you raise an additional 65%. JustGiving can even help you write your story using its AI story enhancer.

    Be sure to add a photo and set a fundraising target: this could boost your donations by an average 30%!

  2. Make the first donation yourself.

    Kickstart your fundraiser by donating to your own page and you could raise 42% more.

  3. Spread the word.

    Share your page via social media, WhatsApp and email. It’s easy to copy and paste your link or use the ‘Share’ function on JustGiving. You can even create a QR code to add to promotional posters, presentations and your email signature so people can scan and donate.

  4. Share your updates.

    Let people know how your challenge is going, how their donations will help families facing dementia, and how much you appreciate their support by posting regular photos and updates.

    Don’t stop when your fundraiser ends.

    On average, 20% of donations come in after the fundraising event has ended, so keep sharing your page and make sure you thank your supporters.

Fundraising as a team

JustGiving has a step-by-step guide to setting up a team fundraising page, allowing you to link individual fundraising pages so they all contribute to your team total. 

Make your donations go further

Did you know you can raise even more through JustGiving by asking your family, friends and colleagues to tick the Gift Aid box (if they are eligible)? This means we can reclaim tax on their donations so we get an extra 25p for every £1 they give – at no extra cost to them!

Set up your page

Using another fundraising platform? Just let us know by calling 0300 365 5500 or emailing fundrasing@dementiauk.org

Hear how the Collaboration Choir fundraised online and doubled their sponsorship:

The impact of your fundraising

Every penny donated to your fundraiser will make a huge difference to families facing dementia. Each donation, no matter how big or small, will help you reach your target. See the impact that your fundraising target could make:
  • £ 250

    could fund a new Admiral Nurse

    to run a full day of face-to-face appointments for families affected by young onset dementia (where symptoms develop under the age of 65).

  • £ 557

    could pay for two Admiral Nurses

    to answer calls on our Helpline on a Sunday, when other dementia services are closed.

  • £ 1 ,250

    could fund a new Admiral Nurse

    for a whole week to support a community where people are struggling to access local dementia services.