Our strategy and annual reports

We will expand Admiral Nursing across the UK, ensuring inclusive, evidence-based dementia care is accessible to all. By growing our services, embracing technology, and addressing health inequalities, we will support more families than ever before.

We will campaign to transform health and care systems by embedding Admiral Nursing expertise in policy and service delivery. Working with people affected by dementia, we will shape national and local agendas and champion equitable, person-centred care from pre-diagnosis to end of life.

We will become the go-to organisation for dementia expertise- offering accessible, compassionate, and practical information. We’ll raise awareness of Admiral Nursing and enhance education for health and care professionals, including a focus on young onset dementia.

We will build a growing movement of supporters who share our vision. Through innovative engagement, strategic partnerships, and powerful storytelling, we will deepen relationships, grow income, and extend our reach.

We will invest in robust systems, data, technology, and governance to ensure our organisation is future-ready. Insight and evidence will drive our decisions, and lived experience will remain central to our strategy, from service design to organisational priorities.

We will foster an inclusive, high-performing workplace where people feel valued, supported, and empowered to grow. Our long-term focus on wellbeing, diversity, learning, and collaboration will ensure Dementia UK remains a great place to work-and a charity where values are lived every day.