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TCS London Marathon MyWay runner
Running Walking Virtual

TCS London Marathon MyWay

A chance to complete 26.2 miles however and wherever you want on London Marathon Day for #TeamDementiaUK!

Applications for the TCS London Marathon MyWay are closed for 2024 but in the meantime, take a look at some of the other events you could take part in with Team Dementia UK.

The TCS London Marathon MyWay will see tens of thousands of people taking part in the world’s biggest marathon from wherever they are in the world – at the same time as the mass event on the streets of London.

Run, walk or jog the 26.2-mile distance – in one go or in stages – over the course of Sunday 21st April 2024 to earn your coveted New Balance TCS London Marathon MyWay finisher’s t-shirt and exclusive London Marathon medal. Whether you run your favourite route around your local area or explore somewhere completely new – just do it your way!

Dementia UK will support you with:

  • a dedicated Events Manager to see you all the way to the virtual finish line
  • training plans and support to help you prepare for the TCS London Marathon MyWay
  • a fundraising guide, as well as advice, hints and tips  to maximise donations
  • an exclusive Dementia UK running vest
  • a range of Dementia UK fundraising materials (collection buckets, posters, balloons, etc) to make your fundraising events pop

Every penny you raise will help our dementia specialist Admiral Nurses provide a lifeline to more families facing dementia – and we’re here to support you every step of the way.

Fundraising ideas

Organising additional fundraising activities alongside taking part in the TCS London Marathon MyWay will help you smash your goal. Here are some ideas:

  • host a quiz
  • arrange a raffle
  • hold a sweepstake on how long your challenge will take
  • organise a bake sale at home, at work or in your community
  • create a sponsored playlist, where supporters donate to add their choice of song to the soundtrack  for your run

Your fundraising welcome pack

Once you’ve signed up, we’ll send you a fundraising welcome pack that’s full of advice on how to meet – and beat – your target.


Setting up a JustGiving page is a great way to fundraise online. Share your link with family, friends and colleagues, and watch the donations roll in.

You can use JustGiving to explain why you’re taking on TCS London Marathon MyWay for Dementia UK, keep track of how much you’ve raised, and even share your training progress using Strava so your supporters can see how well you’re doing. The more you update and share your JustGiving page, the more donations you’ll receive.

Gift Aid

If your supporters are UK taxpayers and their donation is voluntary (not proceeds of a sale), we can claim an extra 25p for every £1 donated – at no extra cost to them. Make sure they fill in the Gift Aid form in your fundraising pack or tick the correct boxes if they’re donating online.

If you’re fundraising through JustGiving, the donations will come to us automatically. If you’ve got cash to pay in, you can do this online, by phone, by bank transfer or by post.

How to pay in your donations

Every three minutes someone in the UK develops dementia, and all too often, families struggle to know where to turn for support – leaving them feeling exhausted, overwhelmed and alone.

Our specialist dementia nurses, known as Admiral Nurses, are a lifeline to families affected by dementia – but right now, we can’t reach everyone who needs us. When you support Dementia UK, you’ll help us grow the number of nurses so we can be there for more families. With your help, no one will face dementia alone.

Read Julie’s story about how Admiral Nurse Tracey helped her and her family through the fear and confusion of dementia.

What is a charity place?

A charity place is a place purchased from the event organisers by Dementia UK. If you did not buy a place with the official race organisers directly, you can still take part in the event with a charity place by filling in the form above.

You will be required to pay a £10 registration fee to part-cover part of the cost that Dementia UK pays for your place. There is also a minimum fundraising requirement of £150 to ensure that we raise as much as possible, helping more families access the support and advice of our specialist dementia nurses.

What happens if I don’t reach my fundraising target?

Don’t worry – we’ll help you get there! We’ll offer you lots of fundraising support in the run-up to the TCS London Marathon MyWay and in the days after to ensure that you achieve your minimum fundraising target, including helping you make a fundraising plan beforehand. You will need to reach your target within 42 days of completing your Marathon MyWay, so there’s plenty of time!

What is an own place?

An own place secures your general entry to the event when you purchase a place directly through the TCS London Marathon MyWay website. If you have your own place you can choose to support us by filling in the ‘I have my own place’ form.

With your own place, there is no minimum fundraising requirement – just raise as much as you can to support families facing dementia.

Do I get a vest to wear on the day?

Yes – whether you have your own place or a charity place, just fill in the form to request your running top or vest. We’ll send it out approximately six weeks before virtual race day.

‘Dementia UK/we/us/our’ means Dementia UK (registered charity number 1039404) of 7th Floor, One Aldgate, London, EC3N 1RE – the charity that has reserved your place in the event.

‘You/your/yourself’ means the person agreeing to be bound by these terms and conditions and who is using a Dementia UK place to take part in an event.

‘Event’ means the TCS London Marathon MyWay.

‘Event organiser’ means London Marathon Events Limited (company number 01528489), responsible for organising the TCS London Marathon MyWay.

‘Fee’ means the registration fee that you are required to pay to confirm your place in the event.

  1. Participation
    1. You acknowledge that participation in the event may be physically demanding and you are aware of the nature of the event and associated medical and physical risks involved.
    2. You agree that you are physically capable of taking part in the event and agree you are solely responsible for your actions save as provided elsewhere in these terms and conditions. Dementia UK is not responsible for any injury, illness or loss that you may suffer as a result of your participation in the event.
    3. The minimum age of entry is 17 years at the date of the event.
    4. You have read, agree to and accept the event organiser’s General Conditions of Entry which can be read here. To the extent there is any conflict with these terms and conditions, the terms of the General Conditions of Entry shall prevail.
  2. Bookings, payments and your obligations
    1. You shall complete the Dementia UK application form. On successful application you will submit payment of the entry fee of £10. You may also be required to register your place in the event directly with the event organiser.
    2. You shall not be eligible or entitled to participate in the event and no binding contract shall exist between you and us unless or until we have provided you with written confirmation that the application was successful and full payment of the fee has been received.
    3. In order to take part in the event, you agree to raise money for Dementia UK. The minimum sponsorship for a Dementia UK charity place in the event is £150 excluding Gift Aid. You agree to pay all sponsorship monies to Dementia UK within 42 days of the date of the event in accordance with the payment methods notified to you by us from time to time.
    4. You also agree to:
      1. notify us immediately and in any event within two days if you become aware of any reason (whether medical or otherwise) why you are unable to compete in the event
      2. comply with any rules or regulations relating to the event as we or the event organiser may notify you of from time to time
      3. follow all instructions given to us, the event organiser and any of our or the event organiser’s agents, employees or workers, or any referees, stewards or other event officials in respect of the event
  3. Withdrawal, cancellations or alterations
    1. The fee is non-refundable save that we may in our discretion refund the fee in limited circumstances such as:
      1. if the event is cancelled by the event organiser provided that we receive a refund on sums we paid to the event organiser for the relevant places in the event.
      2. you are unable to participate in the event for reasons beyond your control and you notify Dementia UK at least 14 days in advance of the event.
      3. any other circumstances in which, in the opinion of Dementia UK, it would be reasonable to provide a refund.
    2. You acknowledge that Dementia UK places are limited, and payment of the fee and reservation of the place has an effect on expenditure of Dementia UK and charity income for the event. Notice of withdrawal from the event must be communicated by emailing, or by writing to Community and Events Fundraising, Dementia UK, 7th Floor, One Aldgate, London, EC3N 1RE.
    3. Your place in the event is personal to you and you may not transfer it or any of your other rights or obligations to any other person without our prior written consent and provided that the event organiser consents to such transfer.
    4. Places in the event are strictly limited and are subject to availability. We may refuse entry to remove or exclude or cancel your place in the event if:
      1. we consider that your participation in the event will bring the event, the event organiser or Dementia UK into disrepute or otherwise damage the reputation of Dementia UK, the event or the event organiser.
      2. in our reasonable opinion you appear unlikely to raise the minimum sponsorship requirement referred to at clause 2.3.
      3. the event organiser refuses entry at any time.
  4. Publicity and images
    1. You understand that Dementia UK may take photographs and video images of you on the day of the event. You hereby agree that Dementia UK may use any such images to promote Dementia UK, its charitable aims, the event and future events, whether on its website or in publicity material (both electronic and hard copy) or on websites and publicity material of third parties. Dementia UK owns all rights to any images and publicity material created by Dementia UK and you shall obtain no rights in relation to the same.
  5. Data protection
    1. By entering into this agreement, you agree that any personal information provided by you or collected about you in connection with the event may be held and used by us in relation to the event and its promotion.
    2. You also agree that the personal information provided by you may be shared with:
      1. the event organiser who may use it in connection with the organisation and/or administration of the event or for other reasons associated with the event; and
      2. in the case of the event organiser, we may share the personal information before we have determined whether your application has been successful.
    3. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with our privacy notice.
    4. You agree to inform Dementia UK of any changes to the information supplied in your original application as soon as such changes occur.
    5. We will be the data controller of the information which you provide us with or which we obtain in relation to the event and the event organiser will be the data controller of any information which we pass on to them pursuant to clause 5.2.
TCS London Marathon MyWay runner

It was a great feeling finishing and achieving a second Virtual London Marathon and I raised £605 for Dementia UK – my route was very pretty!

Tara, who ran the Virtual London Marathon for Dementia UK