Dementia Helpline0800 888 6678

Challenge Events Manager

Department: Community Fundraising, Events and Innovation
Location: Hybrid – between home and our office in Aldgate, London
Hours of work: 37.5 hours/week
Contract: Permanent, full-time
Salary: £37,000 – £40,000 per annum
Closing date:  Monday 19th February 2024, 10.00am
Annual Leave: 33 days (plus eight bank holidays) 


  • Enhanced maternity, paternity, adoption, and shared parental pay 
  • Family friendly policies 
  • 8% employer pension contribution (Aviva) or opportunity to continue NHS Pension 
  • Free health cashback plan (Medicash) employee cover plus up to four dependent children 
  • 24/7 virtual GP access (UK registered), plus access to Best Doctors 
  • Free confidential employee assistance programme (Health Assured) 
  • Access to wellbeing app (healthy living tips and Bright TV ) 
  • Flexible working options; including hybrid working, flexible working patterns such as part-time, compressed hours and more* 
  • Learning and development committed (bespoke training, LinkedIn Learning etc.) 
  • Employee health and wellbeing committed (menopause friendly, disability confident employer etc.) 


Every three minutes someone in the UK develops dementia; a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime – either by caring for someone with the condition, developing it ourselves, or both.
Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible for as long as possible. 

About the role 

Join Dementia UK as the Challenge Events Manager and take on a pivotal role in leading the Third Party and Supporter-Led (or ‘DIY’) Challenge Events Team. Your primary focus will be delivering a portfolio of events through effective acquisition campaigns and ensuring exceptional supporter experiences.

Working with the Senior Events Manager you will be instrumental in developing the strategy for the third party and DIY challenge events programmes. Your expertise will translate strategic objectives into comprehensive operational plans, overseeing the team to successfully execute these strategies. Continuously identifying growth opportunities, you’ll enhance operational efficiency and improve the way we work. Your guidance will empower the team to develop and deliver multi-channel marketing plans and stewardship journeys, to drive income, collaboration and high levels of engagement around the events portfolio.

Developing strong working relationships both internally and externally will be essential to secure the best value for the charity and ensure projects are delivered on time and within budget.
The ideal candidate will have strong project management skills with a proven experience of successfully delivering third party and DIY challenge events programmes. You would have previously worked with agencies and have a good understanding of effective marketing channels and digital advertising campaigns for driving participation. An understanding of effective stewardship techniques for increasing remittance rates and maximising average gifts is essential as well as a knowledge of how to use insight, data and market trends to identify opportunities and make recommendations.

If this sounds like you, join us in making a difference in the lives of those affected by dementia.

Our culture 

In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to achieve their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia. 

Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute and lead on our working groups around health and wellbeing, menopause, and equality, diversity and inclusion. 

Dementia UK is proud to welcome everyone, we aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always. 

Dementia UK is a Disability Confident Employer. If you’d like support to make an application or to tell us you’re applying under the Disability Confident Scheme, contact 

How to apply 

Review the full job description and please send your CV and supporting statement to

*Please note that any decision on flexible working is based on business needs

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