Our strategy and annual reports

“I am pleased to have overseen the launch of our current strategy period, outlining our ambitions and goals for the next five years.

All of our work is now focussed on delivering Dementia UK’s strategy 2020-25: specialist dementia care, closer to those who need it.

This strategy outlines our commitment to ensuring that quality dementia care is more accessible to more people, in more ways. We will do this by building upon our existing work, and beginning brand new ways of working, focusing on five key areas of development: the provision of dementia specialist Admiral Nurses in the community; in hospitals; on the Admiral Nurse Dementia Helpline; in the workplace, supporting families juggling careers and caring responsibilities, and supporting the companies that employ them; in areas of specialism, reaching out to groups and communities that have specific requirements due to their ethnicity or circumstances; and in our digital offering, ensuring that the life-changing advice of our Admiral Nurses is freely available and accessible to everyone.

Please read our 2020-25 strategy here

Thank you so much for your ongoing interest in and support of Dementia UK.”

Dr Hilda Hayo, CEO and Chief Admiral Nurse

Hilda Hayo, Dementia UK's CEO and Head Admiral Nurse

Reporting back to you

It’s really important to us to be open and transparent with everyone who comes into contact with us. Our annual reports will show you what we’ve been working on for the past year and the years before.

Read the Dementia UK Annual Report 2020

Read the Dementia UK Impact Report 2020


Watch our Impact Report Animation:

Admiral Nurse Dementia Helpline

The Admiral Nurse Dementia Helpline is for anyone with a question or concern about dementia. From looking out for the first symptoms of Alzheimer’s, to understanding the challenges of living with someone with vascular dementia, our specialist Admiral Nurses have the knowledge and experience to understand the situation and suggest answers that might be hard to find elsewhere.

Call our Dementia Helpline for free on 0800 888 6678 or send an email to helpline@dementiauk.org.