A charity stream is when a person broadcasts a video in real time on the internet to raise money for a cause that is close to their heart. For example, they might livestream themselves completing a physical challenge every day for a month or taking part in a 24-hour gameathon.
Everyone who watches the livestream can donate money – so the more people watch your stream, the more money you’ll be able to raise.
Whatever your skill, hobby or challenge, you can help our nurses offer life-changing support to more families facing dementia.
Once you’ve registered, you will be asked to set up either a Tiltify or JustGiving page for your fundraising. As soon as your fundraising page is up and running you can start collecting donations!
How do I link my stream to my fundraising page?
There is guidance both on JustGiving and Tiltify on how to overlay your fundraising page onto your stream.
I’ve not streamed before. What do I need to do?
There are plenty of resources online to help you get started in streaming. JustGiving has this handy guide and you can find out more about the streaming platform Twitch here.
Choosing the best streaming platform:
Facebook and Instagram
If you are planning on livestreaming to friends and family and it is your first charity stream, we recommend using either Facebook Live or Instagram Live. Alternatively, if you have lots of followers on your Twitter account, it may be worth considering livestreaming from there – here is how.
YouTube is owned by Google, so streaming on YouTube can make it easier for people to find your stream if you have been promoting it and help you reach a wider audience. Here is its guide.
Twitch is a dedicated streaming social media platform. If you are planning on gaming for your stream we recommend you use Twitch as this is where your target audience will be. Here is its guide.
Do I have to do my stream on a certain day or time?
No – you can pick the date and time that you’d like to hold your charity stream on.
What type of activity can I do?
Whilst gaming is popular, there are plenty of other activities you can do while streaming – such as fitness, music, cooking or just chatting.
Can I take on a timed streaming challenge for a time not listed on your website?
Yes. We’ve given three options (3, 12 or 24 hours), but you can stream your own way and pick a challenge that’s right for you.
How do I raise money?
Once you have registered and set up your fundraising page:
Promote your event on social media and in other streams that you might be doing
Share your fundraising page with friends, family and colleagues
Raise more by getting your viewers involved in your stream. Use milestones, incentives and forfeits to make it interactive. Here are some ideas:
Milestone and incentive ideas
Set donation targets so your audience knows what to aim for. For example, celebrate every £100 raised during your stream
Offer options to vote on – for example, if you’re gaming, let your donors choose something to get rid of from your inventory
Promise to do a forfeit if you reach a donation milestone – for example cake or squirty cream to the face.
We can send you a free t-shirt to wear during your stream. If you would like one, please let us know your postal address and which size you would prefer (S-2XL) by emailing email@example.com (monitored Monday-Friday 9am-5pm)
I’m under 18 years old, can I Stream for Dementia UK?
Charity streamers should be over 18. If you’re under 18, ask a parent or guardian to call us on 020 8036 5440 to confirm that you would like to fundraise for Dementia UK. Alternatively they can send their contact details to firstname.lastname@example.org and we’ll get in touch.
What do I do if I have a concern over the content of a stream?
If you have concerns over the content of someone’s stream, you can let us know by emailing email@example.com (monitored Monday-Friday, 9am-5pm only).
Stream for Dementia UK
More about streaming for dementia and how you can get involved