Our new look and why we’ve changed

Facing dementia together - so no family is alone

Dementia UK recently held an event to celebrate 25 years of Admiral Nursing. We took the opportunity to look back at the growth from having one nurse in Westminster in 1990, to 145 Admiral Nurses across the country today.

As well as celebrating the past and the present, we also looked to the future, and to how we can provide more families with the specialist dementia support they need to help them face dementia, every step of the way.

As part of this planning we looked long and hard at our existing brand, and in consultation with families, supporters, staff and our Admiral Nurses we have developed a new look.

This new look more accurately reflects the caring and supportive work that we engage in as a charity.

We also have a new strapline, “Helping families face dementia”, emphasising that families are at the heart of what we do. Our Admiral Nurses provide the compassionate, expert support families need to live more positively with dementia in the present; and to face the challenges of tomorrow with more confidence, and less fear.

It has also been a perfect time to refresh our website, and I hope you find that this new site provides better navigation and much more information about dementia and the support available to families; including Admiral Nurses and our Admiral Nursing Direct helpline.

I’m really excited by the changes and I hope you like them too. We are certainly keen to hear what you think. Leave a comment or let us know by email.

As well as being Dementia UK’s Chief Executive, I am also the Chief Admiral Nurse and a practicing Admiral Nurse too, specialising in young onset dementia. This is my dream job, and I am so excited to be leading the charity through such a time of positive change.

The dedication, passion and commitment that our Admiral Nurses display every day, fills me with such pride.

We’ve seen a 40% increase in the number of Admiral Nurses in the last two years and we will aim to have 200 Admiral Nurses in place across the UK by the end of 2016. And we’re not going to stop there. We believe passionately that everyone who needs the support of an Admiral Nurse should have one.

Our new look, new website and new information and support materials reflect this drive to support more families affected by dementia.

Living with dementia can be an incredibly hard and lonely experience for both the person with dementia and their family. We want more families to know that they aren’t alone and that we’re here to help them.

I look forward to keeping you updated on our work.

Hilda Hayo, Dementia UK
Hilda Hayo, Chief Admiral Nurse and CEO of Dementia UK

Best wishes,