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International athlete Adelle Tracey announced as first Challenge Events Ambassador for Dementia UK

Adelle Tracey, semi-finalist in the 1500m at the 2022 World Championships, is the first ever Challenge Events Ambassador for Dementia UK

Adelle’s role will see her supporting a range of training days and events to inspire and motivate our team of new and existing challenge event fundraisers. She joins a growing number of ambassadors for the charity including Jim Broadbent, Phyllis Logan, Judy Parfitt and Lorelei King.

Rachel Marsh, Challenge Events Manager at Dementia UK, said: “We are honoured to have Adelle join us in this new and exciting role in the charity. Even in these uncertain times, our challenge event supporters are still training for future events to help us carry out our vital work and they continue to amaze us. Adelle will give them that extra ounce of determination to keep that momentum going.”

Commenting on her new role, Adelle said: “I am so pleased to be invited to become the first Challenge Events Ambassador for Dementia UK. This is a cause very close to my heart having seen the devastating impact of dementia on my own family, including on my grandmother, who had a terrible time as a result of the condition.

“I’m hoping to encourage more people to take on future challenge events for Dementia UK and will be providing training tips and support to those who are continuing to train for the charity’s postponed running events. The charity needs to raise vital funds now more than ever to provide more Admiral Nurses for people living with dementia and I’m delighted to be able to help them do just that.”

Dementia UK provides specialist dementia support for families through its Admiral Nurse service. When things get challenging or difficult for families, Admiral Nurses work with them, understanding their unique situation and providing strategies to help them cope.  The Nurses work across a range of care settings within the community, care homes, hospitals and hospices. Some Nurses also work on Dementia UK’s Admiral Nurse Dementia Helpline – the only nurse-led helpline in the country which is available to anyone with any questions or concerns around dementia.