Senior Individual Giving Executive

Department: Fundraising, Marketing, Communications and Policy
Location: Hybrid working, split between our London Head Office and home-based
Hours of work: 37.5 hours per week
Contract: Permanent, full time
Salary: c£35,000 per annum
Other Benefits: Pension – 8% Contribution
Enhanced maternity, paternity and adoption leave
Season ticket loan
Childcare Vouchers (subject to eligibility)


There are currently over 900,000 people living with dementia in the UK, and this is expected to increase to one million by 2025, and 1.4 million by 2040.

In response to this, our nurses, called Admiral Nurses – who we continually support and develop – provide life-changing support for families affected by all forms of dementia, including Alzheimer’s disease.

Purpose of job

To play a key role in developing and delivering an inspirational and fundraising-focused Individual Giving programme to ensure Admiral Nurses can continue to provide life-changing support for families affected by all forms of dementia, including Alzheimer’s disease.

As Senior Individual Giving Executive, you will develop, deliver and manage acquisition, engagement and retention campaigns across a portfolio of income-generating products including our cash appeals, regular giving, digital fundraising, lottery and supporter magazine.

Collaborating with internal colleagues and working with our external suppliers and agencies, you will put our supporters at the heart of all our individual giving activities, bringing them closer to our cause and engaging them to donate so our nurses can be there for more families in need.

You will bring your fundraising skills and experience – particularly in direct mail, digital fundraising and campaign management – to develop and monitor multi-channel marketing campaigns; create insight-led and audience-focused content; deliver effective and rewarding supporter journeys and measure the impact and success of campaigns with KPI reporting and evaluation.

How to apply

For the full job description, click here.

As part of our commitment to Equality, Diversity and Inclusion, we shortlist on the basis of responses to the application questions only. Although we need a CV, it will not be used to shortlist and so candidates need to make sure they fully answer the questions. Please send your answers to the application questions, and a CV to

Why work for Dementia UK

By joining Dementia UK you will become part of a diverse and dedicated team of people where you will be supported and encouraged to not only use but develop your skills

Find out more

About Demenita UK

Dementia UK provides specialist dementia support for families through our Admiral Nurse service

Find out more

Other vacancies

Dementia UK is an inclusive charity with a positive atmosphere. Find out about our current roles

Find out more