Individual Giving Manager

Department: Fundraising and Engagement
Location: Hybrid working
Hours of work: 37.5 hours (Monday to Friday)
Contract: Permanent, full-time
Salary: c£44,000 depending on experience
Annual Leave: 33 days (excluding 8 bank holidays)
Benefits: Pension – 8% Contribution
Season ticket loan
Enhanced maternity, paternity and adoption leave
Childcare Vouchers (subject to eligibility)


Dementia is a huge and growing health crisis. By 2025, it’s predicted that over 1 million people in the UK will be living with this often-devastating condition. Almost all of us will know someone with dementia – whether it’s a family member or a friend. There is no cure for dementia. But there is care. And care can change lives.

That’s why Dementia UK is here. Our nurses, called Admiral Nurses, who we continually support and develop, provide life-changing care for families affected by all forms of dementia – including Alzheimer’s disease.

Dementia UK has seen significant income growth over the past five years, and we have ambitious plans to maintain this growth so we can significantly increase the number of Admiral Nurses, and the specialist support they provide.

Individual Giving fundraising is playing an integral part of this growth as a key income stream for the charity.

Purpose of job

As Individual Giving Manager, you will be responsible for developing and delivering supporter acquisition, retention and stewardship campaigns with a focus on growing income, reach and engagement across a range of Individual Giving fundraising campaigns.

As a strategic thinker and with a high level of organisation, you will drive the individual giving programme forwards, monitoring external trends to identify new opportunities and maximising the value of existing campaigns. You will collect and evaluate audience insight to guide decisions so that the programme inspires a diverse range of supporters to maximise the value of their gift, engage with other fundraising products and continue to support Dementia UK’s work.

You will be part of the Individual Giving, Legacy and In Memory team, working closely with other Managers and line managing the Senior Individual Giving Executive and Individual Giving Assistant, providing leadership and motivation and developing staff so you achieve collective success.

You will be skilled at working collaboratively with internal colleagues and continuously improve ways of working, as well as working with external suppliers and agencies to ensure projects are delivered effectively.

How to apply

For the full job description, click here.

As part of our commitment to Equality, Diversity and Inclusion, we shortlist on the basis of responses to the application questions only. Although we need a CV, it will not be used to shortlist and so candidates need to make sure they fully answer the questions. Please send your answers to the application questions, and a CV to

Closing date: 12pm, 6th September 2022

Interview date: week commencing 12th September 2022

Why work for Dementia UK

By joining Dementia UK you will become part of a diverse and dedicated team of people where you will be supported and encouraged to not only use but develop your skills

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About Demenita UK

Dementia UK provides specialist dementia support for families through our Admiral Nurse service

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Other vacancies

Dementia UK is an inclusive charity with a positive atmosphere. Find out about our current roles

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